Standing : · Dato' Rashidi bin Hj Ahmad
Leadership & Governance
PEMA is led by a Board of Directors drawn from banking, law, corporate development, and capital markets — practitioners whose mandate is to deploy capital with discipline and to safeguard the trust placed in us by sovereign, institutional, and private partners.
Dato' Howard Choo brings 35 years in the banking industry. He currently serves as Chairman of the Examiners Board at the Asian Institute of Chartered Bankers, a Member of the Institute of Public Accountants Ltd., and a Member of the Institute of Commercial & Industrial Accountants Malaysia. His earlier appointments include Chairman of the Executive Decision Panel at the Bank of Thailand, Vice Chairman of the Singapore-Thai Chamber of Commerce, and Deputy President & Executive Director at DBS Thai Danu Bank Public Co. Ltd.
Dr Baba Bin Abdullah is a Kuala Lumpur–based businessman having corporate experience Visionary and results-driven Director with over 30 years of experience in leading high-performance teams and driving corporate strategy. Adept at managing large-scale operations, optimizing business budgets, and fostering cultures of innovation. Proven track record of accelerating organizational growth and delivering sustainable business value..
Dato' Rashidi bin Hj Ahmad is an accomplished business figure in the retail and corporate development sectors, with 35 years of experience in business and highly skilled in mentoring diverse creative talents and executing cross-platform media campaigns. Passionate about blending innovation with aesthetics to achieve exceptional market engagement. He also holds the position as Executive Chairman for Kojid Berhad, several Co-operative and as well as Foundation.
Governance
Oversight, strategy, and fiduciary responsibility
Day-to-day stewardship and transaction execution
Independent assurance on compliance, structuring, and risk